Publication Details

Empirical Research on the Trust Dissolution Model of Mobile Commerce Users
TEST Engineering & Management

06 Jul 2020 | 01:37

Abstract

With the rapid development of network economy, it is of great significance to study the trust of mobile commerce users. This paper studies the dissolution of the trust of mobile commerce users from a unique perspective. Based on relevant theories, this paper puts forward the dissolution model of mobile commerce user trust and analyzes the factors that influence the resolution of user trust. The research results show that communication, compatibility, flow experience, new information shock and trust tendency all play an important role in the dissolution of mobile commerce user trust, among which flow experience has the most significant influence on the dissolution of user trust. Therefore, mobile merchants should look at the factors that affect the trust dissolution of mobile commerce users scientifically, based on the long-term, improve the continuous trust of users, establish a mutually beneficial relationship of cooperation, strengthen the relationship trust, and prevent the trust dissolution in order to completely eradicate the loss of users.